However, most of them are not teaching TRUE Direct. They are teaching a false, watered down version of Direct which I call 'pseudo Direct'.
How to tell if a 'seduction guru' is teaching pseudo Direct and not true Direct
The main problem with most of these 'gurus' who claim to be teaching Direct is that they treat Direct as if it is simply another technique in their bag of seduction tricks. They are not Direct guys through and through; instead they are basically indirect guys who think they can pull out Direct now and then in certain situations and use it as a technique, but they are not Direct all the time.
Here's the thing: Direct is not a technique or tactic, and if you try to use it as such it will fail.
Another problem with these 'gurus' and their form of Direct is that they talk about the concept of 'Direct game'. That's an oxymoron, because Direct and 'game' are two entirely separate things. Direct is about being 100% real and authentic, whereas 'game' is about putting on a false persona and using tactics and techniques. Can you now see why the term 'Direct game' is a total misnomer? One cannot be 100% real and honest while using techniques and tactics.
In addition to this, these 'gurus' also only teach guys to be Direct when guys first approach a girl, but they fail to realise that true Direct is about being Direct at ALL stages of a relationship and interaction with a woman. It's not something you do at the beginning then revert back to being an indirect chump.
Another thing I've noticed about these 'gurus' is that they teach guys to memorise canned 'Direct openers', basically lines that they have to memorise like a pick up line or a 'PUA routine'. Again, they fail here because true Direct means saying whatever is on your mind in the moment, and it is NOT about pre-rehearsing or memorising any 'canned opening lines'.
One of the biggest cons I've seen in the 'PUA community' is the amount of 'gurus' who previously used to teach a canned 'PUA game', but who now claim to be teaching a more authentic method of meeting women, which they refer falsely refer to as Direct. The truth is, they're nothing more than former loser 'canned PUA' guys who are now teaching pseudo Direct, and they're still losers and slick marketeers.
How to tell if a dating coach is teaching true Direct
You can tell if someone is teaching true Direct if they teach guys to be 100% real and honest with women, use no techniques or tactics, not memorises opening lines or routines, and if they teach guys to be Direct at all stages of your relationships with women. If they don't teach these things, they are not the real deal.
There are a few other dating coaches out there who teach Direct, though not many. You can find them in the 'links' section of this website. Beware of anyone else, and especially beware of any PUA company and its associated 'gurus' who teach anything to do with Direct. 99% of the time they will be teaching pseudo Direct.